Media kit — 2026
Partner with THE MAST GUY
The account that decodes Indian comedians — now decoding itself for brands.
The premise
A comedy-analysis account that breaks down how India's stand-ups actually write — the act-outs, the callbacks, the punch-up — in long carousels and reels. The ongoing series “Decoding Indian Comedians” has covered Vipul Goyal, Kanan Gill, Aashish Solanki, Gaurav Kapoor, Jaspreet Singh, Tarang Hardikar and more. Every post is written; nothing is reposted.
It is not a meme repost page. The audience is small, engaged, and worth a brand's time for exactly that reason.
Audience
- Size
- ~10K followers — micro tier, concentrated niche
- Who they are
- Aspiring comics and comedy super-fans who watch specials twice
- Mindset
- Study mode — they came to learn the craft, not to scroll past
- Skew
- Metro India, 18–30, English-first, high intent
- Signal
- Engagement concentrates in saves and shares, not just likes
Full Instagram Insights breakdown — reach, average reel plays, engagement rate, top cities, audience demographics — is shared with brands on request.
What a partnership looks like
Decode carousel (branded)
The native format. A real breakdown of a bit or a comedy concept, with the brand woven in as the tool that makes the work possible — a mic, an editing app, a ticket, a course. 8–10 slides, built to be saved and shared.
Reel
30–45s of talking-to-camera or screen-recorded analysis with an integrated 15–20s brand segment. One clear message, one link.
Story arc
3–5 frames — setup, product in use, swipe. Works best on the day a show, sale, or special drops.
What doesn't work here: hard-sell scripts with no comedy angle, or anything that asks him to break character as the guy who analyzes jokes. The integration has to be a joke about the thing, or a genuine use of it.
Packages
Indian micro-tier rates, ex-GST. Final numbers per brief. Barter considered for a strong product fit — mics, comedy courses, show tickets, audio subscriptions.
Flagship
The Tight Five
₹8,000 – ₹12,000
- 1 branded decode carousel or 1 reel
- 2 story frames + link
- 1 revision round
- 30-day organic life
Light
Crowd Work
₹4,000 – ₹6,000
- 3–5 story frames
- Product in-use + swipe
- Same-day turnaround option
- Good for drop days and sales
Retainer
The Callback
₹22,000 – ₹30,000 / month
- 2 reels + 6 stories monthly
- Priority calendar slot
- 3-month minimum
- Rate locked for the term
- Content usage / repost rights — +40%
- Category exclusivity (per month) — +30%
- Paid whitelisting on this handle — +₹3,000 setup
- Rush (under 72h) — +25%
Brand fit
Ranked by how naturally the audience — people who want to write and watch comedy — turns into the brand's customer.
Live comedy & ticketing
Highest intent — this audience buys show tickets and travels for line-ups.
- District by Zomato
- BookMyShow Live
- Paytm Insider
- Canvas Laugh Club
- The Comedy Theatre
- Studio Tamaasha
Streaming — around a special launch
Time it to a stand-up special dropping; these followers decide whether it's worth the room.
- Amazon Prime Video India
- Netflix India
- JioHotstar
- SonyLIV
- Amazon miniTV
Creator gear & editing tools
The audience is trying to make its own comedy content — a mic or editor demoed in a real breakdown is a genuine recommendation.
- Maono
- Boya
- Deity
- CapCut
- Descript
- Canva
Comedy education & audio
Straight overlap: people who follow a “how comedy is written” page pay for workshops and audio subs.
- OML
- Kommune
- Errornaut workshops
- Spotify
- Audible
- Kuku FM
Lifestyle brands that already buy comedy
Lower topical fit, bigger budgets — brands that understand the humour buy.
- Bold Care
- Sleepy Owl
- Bira 91
- The Whole Truth
- Beardo
- boAt
Booking
One creator, no agency layer — briefs answered directly, usually within 48 hours. Half up front, half on posting. Content stays live 30 days minimum. Write to hello@themastguy.com with the brand, the product, and the window.
Audience ~10K · Instagram @themastguy18 · deliverable window 7–10 days from brief.